OFFSTONE JAN EDITION 2026

80 lifestyle changes. Furthermore, there is a trend in the utilization of al-Quran and Hadith emerged in the advertisement of products as a component of a persuasive message, specifically in emphasizing the Islamic name and Sunnah-oriented products. Apparently, religious messages or symbols have been utilized in advertisements as marketing tools. Besides, it is a part of a wider socio-psychological framework that includes belief, religiosity, and behavior. Therefore, every product that relies on belief profoundly carries ethical and social implications because it may contribute to shaping audiences in understanding nas , tends to place trust in specific brands and impress their identity via consumption. This will prompt critical questions on how the usage of al-Quran and hadith in products should be observed, how much it may be regarded as da’wah, and move beyond ethical limits into manipulation and inappropriate use of sacred sources. Factors, Importance, and Challenges In Islamic perspectives, the Quran is the noble book and the highest source of guidance for Muslims. This Holy Quran was sent down to the Prophet Muhammad to guide Muslim followers to divine light, while Hadith functions as a second source that clarifies and applies the Prophet Muhammad's Sunnah to practical living or daily life. By incorporating Nas within marketing communications, advertisers over-claimed that their products are in line with Sharia law, in particular of Halal, legitimacy usage according to Islamic principles, and behaviors aligned with Sunnah-based in daily practices. From the da’wah point of view, product advertisement is not regarded by some advertisers as a merely commercial product, but as a medium to integrate religious context and moral messages indirectly as a means of strengthening the consumer’s trust. Moreover, the usage of the Quran and Hadith in product advertisement is often interpreted as a medium of religious propagation or education because the Nas context is always a reminder of Islam. The perspective corresponds to the framework of the da’wah context in Islamic encyclopedia references, which explains that da’wah constitution an effort to invite individuals to live in accordance with Sharia and guide them towards faith in Allah and His messengers. From a socio-cultural standpoint, Muslim consumers are raised in a context where references to the al-Quran and Hadith are deeply embedded in family life, educational systems, religious institutions, and public media, which serve as channels socialism agent that channel Nas towards younger generations, thus sustaining cultural values and identity of Muslim. Religious language, verses from al-Quran, and the words from Prophet Muhammad