OFFSTONE JAN EDITION 2026

79 THE USE OF AL-QURAN AND HADITH IN SOCIAL MEDIA PLATFORM ADVERTISEMENT: FACTOR, IMPORTANCE AND CHALLENGE By: Muhammad Zarihi Nubhan Bin Abdul Rahman, Norhayati Rafida Binti Abdul Rahim , & Muhammad Faris Bin Shukri zarihansyahzihan11@gmail.com The first author is a PhD candidate in Communication at the Faculty of Leadership and Management Studies, Universiti Sains Islam Malaysia (USIM). His research interests include negotiation, media, broadcasting, and consumer purchasing behaviour. ABSTRACT In Islam, the al-Quran and hadith are the highest authorities and serve as the primary sources of reference according to the al-Shariah. The utilization of these sources demands a rigorous level of epistemological knowledge among Muslim scholars. It raises questions about how these sources have been referred to among Muslims in advertisements, especially those that incorporate religious frames. Introduction Advertisements are the most dominant part of communication used to publicize products and businesses. It is not only about delivering product information but also uses a persuasive style that exposes audiences to repetitive messages, shapes their perceptions, influences attitude, and, across time, builds individual characteristics and personal traits. Through a gradual process of exposure, interpretation, and Nas engagement, product advertising may lead to product selection and influence individual lifestyle behaviors. Muslims believe that Islam holds a crucial part in building understanding, shaping identity, and increasing consciousness, particularly in relation to daily consumption and