OFFSTONE JAN EDITION 2026

81 (PBUH) that often appeared in khutbah, motivation talk, and daily advice, until the function of Nas is not just about Hukum references or theology, but it is cultural symbols and collective identity. Furthermore, advertisements embedded in Nas may resonate strongly with Muslim consumers that guided by religious principles to respect religious symbols and uphold the sanctity of the al-Quran and Hadith. The advertisement also uses a strategy of communication and promotion in Islamic marketing, not just looking at product price and its quality, but also how the product represents Islamic identity and Islamic image. Hence, the usage of Nas in advertising commercial messages becomes more acceptable and credible to consumers, while the products are more easily associated with their religious perspective and desired Islamic way of life. Religious consideration factor can be viewed when the advertisers put their messages in the al-Quran and Hadith as the highest authority that builds up Muslim’s way of life. Additionally, the al-Quran is positioned as the primary source of divine guidance, while the Hadith is brought up as a secondary source, which means conversations and words that clarify and apply the Prophet’s practices in everyday life, making both sources the main references for ethical evaluation of actions. By using al-Quran verses and Hadiths in advertisements, the advertisers showed that their product aligned with Sharia principles, particularly in terms of Halal, sunnah-based practices, and rejected exploitation. So, this approach positions the product as technically safe and religiously legitimate, which strengthens belief and purchasing decisions for Muslim consumers. Strength gives many beneficial effects to the advertisers. Nevertheless, there is a weakness shown that a lack of knowledge and proper ways to understand verses from the al- Quran and Hadith among advertisers has led to the misapplication of Nas in commercial advertising. Moreover, limited regulatory authorities allow advertisers to engage their claim in the product without observing the product, which often overstates product benefits to consumers. At the same time, the religious consideration factors may manifest in the utilization of al-Quran and Hadith, such as misinterpretation and exploitation by the advertisers to clarify over-claimed product benefits, flawed or falsified evidence, combined with manipulative advertising techniques. Besides, the misuse of Nas in advertisements may give rise to ‘ Religious Rider’ who exploit religious names and unethical practices for commercial gain and to fulfill their wishes. Furthermore, any of the advertisers who falsify the Quran and Hadith into commercial messages want to maintain political agendas and gain a role within governmental