OFFSTONE | JUNE 2026 EDITION

26 FAITH-BASED COMMUNICATION: AUTHENTIC DIGITAL DA’WAH PERSPECTIVE ISLAMIC MESSAGES By: Dr. Eizan Azira Binti Mat Sharif eizansharif@usim.edu.my The writer is a lecturer in the New Media Communications programme at the Faculty of Leadership and Management, Universiti Sains Islam Malaysia (USIM). Her research interests encompass communication technology, gamification, advertising, social media, media studies, and neuroscience. Her research explores the integration of digital technologies in communication, with particular emphasis on media engagement, digital advertising strategies, and evolving communication behaviour in the digital era. ABSTRACT This article examines how digital technologies have transformed faith communication from an Islamic perspective. It highlights the opportunities for digital da'wah, ethical online engagement, and authentic religious education while addressing challenges such as misinformation and superficial communication. Guided by Qur'anic principles and Islamic values, the article emphasises sincerity, wisdom, and compassion in promoting faith responsibly in today's interconnected digital world. Introduction In the new digital reality, communication, relationship-building and existential issues have also evolved into different approaches. In today's digital age, many people spend hours each day engaging with social media, watching videos, listening to podcasts, and participating in online discussions. These digital platforms have become important spaces where individuals seek information, build relationships, and even explore their faith. As the reliance on technology to function in everyday life grows, technology also provides inroads for presenting religious beliefs and spiritual values. The digital sphere provides an opportunity for non-Muslims to be