OFFSTONE | JUNE 2026 EDITION

50 reputation internationally, they are no longer interpretable. Participants or activists in social organizations need to be aware of the implications of delivering a message and are more inclined to incorporate noble values that suit civilisation in order to maintain branding, unity, and harmony Closing According to Ibn Khaldun, only religion serves as a complement to laws or guidelines that can contribute to the formation of an excellent identity and towards a distinguished unity. Branding practices that can contribute to the enhancement of emotional quotient need to be accompanied by the intelligent quotient and the spiritual quotient (spirituality) for each individual. Therefore, social organizations should delve into the civilizational aspect and lean towards unity in integrating branding and religion to achieve sustainable branding. BIBLIOGRAPHY Abdul Rahman, M. Z. N., & Abdul Rahim, N. R. (2026). Sustainability of Branding According to Islamic Perspective: Analysis of Ibnu Khaldun thoughts [Online]. In International Student Scientific and Practical Conference on “Towards Sustainable Economic Development” (1st ed.). TSUOS. Korkusuz, M. H. (2015). An Overview on Nationalism In Context Of Ibn Khaldun’s Approach And Global Asabiyya Model. In Uluslararası Sosyal Araştırmalar Dergisi 8 (40). www.sosyalarastirmalar.com Khaldûn, I. (2015). The Muqaddimah: An Introduction to History. (F. Rosenthal, Trans.) Princeton University Press. (Original work published 1377). Shehab, E. G. (2021). Studying the rise and Fall of Powers: Insights from Neo-Khaldunian thought. International Journal of World Policy and Development Studies , 71, 1–6. https://doi.org/10.32861/ijwpds.71.1.6 Stolz, J., & Usunier, J.-C. (2018). Religions as brands? Religion and spirituality in consumer society. Journal of Management, Spirituality & Religion. doi.org/10.1080/14766086.2018.1445008