Insight Mosaic e-Megazine (First Edition)

Introduction Perlis, Malaysia’s smallest state, is often associated with its vast paddy fields, peaceful villages and the iconic Harumanis mango. Yet beyond this traditional image, new lifestyle attractions are quietly reshaping its tourism identity, particularly in the form of concept cafés. Unlike ordinary cafés, these establishments offer creative themes, unique décor and curated menus that create memorable experiences for visitors. What makes concept cafés in Perlis even more distinctive is their location, which enhances the concepts they carry. Some cafés are situated in the middle of lush paddy fields, offering calming views of greenery and distant hills. Others are housed in old rustic buildings, providing a vintage charm that resonates with history. There are also cafés developed within village areas, sometimes inside old wooden houses that capture the essence of kampung life, with the backdrop of limestone hills and caves adding to the unique atmosphere. Ultimately, the uniqueness of these cafés lies in the natural beauty and geography of Perlis itself. This natural beauty is a divine endowment from Allah that transforms them into more than just dining spaces. They stand as cultural and experiential destinations in their own right. As shown in Figure 1, one of the concept cafés in 25 THE ROLE OF SOCIAL MEDIA IN PROMOTING CONCEPT CAFÉS IN PERLIS Nurul Aliya binti Ismail, Nadiah Mahmad Nasir & Mohd Imran Khusairi Shafee Graduate, Bachelor of Business Administration (International Business) with Honours, Universiti Malaysia Perlis Nurul Aliya binti Ismail, Nadiah Mahmad Nasir & Mohd Imran Khusairi Shafee Graduate, Bachelor of Business Administration (International Business) with Honours, Universiti Malaysia Perlis, Senior Lecturer, Universiti Malaysia Perlis, Senior Lecturer, Universiti Teknologi Mara, Cawangan Perlis nadiahnasir@unimap.edu.my , imrankhusairi@uitm.edu.my