OFFSTONE JUNE EDITION 2024

52 Closing The normalization of cultural norms on social media platforms presents complex challenges that extend beyond any specific cultural or religious context. This phenomenon highlights the inherent power dynamics and systemic biases often amplified and reinforced within the digital sphere. Ultimately, the normalization of cultural norms is not just a superficial issue but one that addresses deeper questions of power, representation, and the capacity of digital spaces to shape our collective understanding of the world. By confronting these complexities and striving towards more inclusive, equitable, and representative models of cultural expression online, we can foster a digital ecosystem that celebrates the richness and diversity of human experience. BIBLIOGRAPHY Avlonitou C. & Papadaki, E. (2024). The role of social media messages in cultural communication: the case study of an Instagram reel. Online Journal of Communication and Media Technologies, 14 (2). Krzyzanowski, M. (2020). Normalization and the discursive construction of ‘new’ norms and ‘new’ normality: discourse in the paradoxes of populism and neoliberalism. Social Semiotics, 30 (4), 431-448. Okocha D., O. & Ebi, A., O. (2022). Social Media Influence on Popular Culture. In book: Literature and Popular Culture: Quest for Humane Development. Ahmadu Bello University Press Limited, Zaria, Kaduna State, Nigeria. Ruhaia Maskat (2020). Categorization of Malay social media text and normalization of spelling variations and vowel-less words. International Journal on Advanced Science Engineering and Information Technology, 10 (4), 1380-1386. Sujon, Z. & Dyer, H., T. (2020). Understanding the social in a digital age. New Media & Society, 22 (7).