OFFSTONE JUNE EDITION 2024

46 Technology Use - Advancements in technology have improved communication efficiency and access. Collaboration tools, intranets, and digital platforms facilitate information sharing and real-time interactions across geographical and departmental boundaries. Closing In summary, communication and culture are vital to an organization’s vitality. By fostering effective communication, resolving conflicts constructively, and making informed decisions, organizations can build a positive culture that enhances employee satisfaction, recruitment, and retention. Effective communication is essential for cultivating a thriving work environment that drives innovation, engagement, and success. As the business landscape evolves, focusing on these key areas will be crucial for staying ahead and ensuring long-term sustainability. BIBLIOGRAPHY Abdul Cader, A. (2017). Islamic principles of conflict management: A model for human resource management. International Journal of Cross-Cultural Management, 17(1), 103- 117. https://doi.org/10.1177/1470595817740912 Bucăţa, G., & Rizescu, M. (2017). The role of communication in enhancing work effectiveness of an organization. Land Forces Academy Review , 22(1), 10-18. https://doi.org/10.1515/raft-2017-0008 Cascio, W., & Montealegre, R. (2016). How technology is changing work and organizations. Annual Review of Organizational Psychology and Organizational Behavior , 3, 349-375. https://doi.org/10.1146/annurev-orgpsych-041015-062352 Ghani, B., & Malik, A. R. (2022). Social media and employee voice: A comprehensive literature review. Behaviour & Information Technology , 42(1), 1-21. https://doi.org/10.1080/0144929X.2022.2126329 Kordova, S., & Hirschprung, R. S. (2023). Effectiveness of the forced usage of alternative digital platforms during the COVID-19 pandemic in project communication management . *Heliyon, 9(11), e21812. https://doi.org/10.1016/j.heliyon.2023.e21812