OFFSTONE JUNE EDITION 2024

33 In addition to content, the high frequency of infotainment programming on television and social media has contributed to the normalization of gossip culture. Viewers are exposed to gossip almost hourly, which gradually shapes social perceptions, behaviors, and norms. Discussing gossip and personal details of public figures has become normal and even expected. Gerbner's cultivation theory explains how repeated exposure to certain media content can influence social norms. In this case, the frequent airing of gossip content has helped establish gossip as a social norm, turning it into a widely accepted form of entertainment. Closing Infotainment in Indonesia originally aimed to deliver information in an entertaining format. Its development began with entertainment tabloids in 1986 and expanded to include a variety of television and social media platforms. However, over time, infotainment programs have deviated from their original goals, focusing more on personal life gossip about public figures than on providing beneficial or educational content. This shift has led to the normalization of gossip, with people increasingly viewing it as positive and amusing. The frequent airing of gossip shows and their gossip-centric content has created new social norms, making gossip a part of daily entertainment. Despite the popularity of infotainment, both the media and the public must consider the impact of consuming gossip-heavy content. Media outlets should prioritize the provision of more educational and valuable content rather than simply aiming to entertain. At the same time, viewers need to critically assess the information they consume and recognize that not all infotainment content has a positive impact. BIBLIOGRAPHY Abdusshomad, A. (2021). Gaya Hidup Nongkrong di Kafe dan Perilaku Gosip sebagai Kontrol Sosial. Al-Adabiya: Jurnal Kebudayaan dan Keagamaan , 16(1). Nugroho, B. dkk. (2005). Infotainment. Jakarta: Komisi Penyiaran Indonesia. Pahlevi, R. (2022). Ini Daftar Program Infotainment dengan Rating Tertinggi. Diakses dari https://databoks.katadata.co.id/datapublish/2022/04/16/ini-daftar-program- infotainment-dengan-rating-tertinggi Permadi, I. (2015). Infotainment, Apakah Tayangan Menghibur? Diakses dari https://www.kompasiana.com/ipe/566428843393734b145fecbe/infotainment-apakah- tayangan-menghibur Syahputra, I. (2006). Jurnalistik Infotainment: Kancah Baru Jurnalistik dalam Industri Televisi. Yogyakarta: Pilar Media.