OFFSTONE JUNE EDITION 2024

29 aimed at creating satisfaction for the people. A service based on sincerity is akin to an act of worship, further enhancing its value. Bandung’s Reputation Bandung is now a beautiful city, and maintaining this beauty is a shared responsibility. Despite unresolved issues such as traffic congestion, research by the statistics department of Padjadjaran University shows that the happiness index of Bandung residents increased from 68.23% to 70.60%. According to Jacqueline Moustache-Belle, happiness is one of the indicators of a smart city. Reputation, whether for individuals, institutions, or cities, takes years to build and is something the public values highly. Scholars note that reputation begins with an institution’s identity, which is reflected in: Name – Bandung has been known as "Paris van Java" since the Dutch East Indies era. Physical appearance (facilities and infrastructure) – Bandung’s current appearance is more beautiful than in previous years, with thematic parks built by Mayor Ridwan Kamil for both residents and visitors. However, challenges remain, such as the lack of comfortable mass transportation and traffic congestion. Communication materials/media – The Bandung city government uses a range of communication media, including both mass media and social media, to communicate and promote the city. Non-physical aspects (history, values, and philosophy) – Bandung has historically been known as the "City of Flowers," a place for rest and socialization. Today, Bandung continues to attract visitors from outside the city for leisure and social activities, particularly on weekends. Patterns of interaction with the community – The Bandung city government practices interactive communication with its citizens, particularly through the Bandung Command Center, which facilitates systematic two-way communication. Service patterns, work styles, and communication – Both internal and external public service communication play a critical role in shaping Bandung’s reputation as a smart city. Effective communication, both verbal and non-verbal, is crucial to achieving this goal. Closing Public service communication is not solely the responsibility of the Bandung city government; it is also the duty of all Bandung residents to contribute to the realization of Bandung Geulis and Bandung as a Smart City. As a friend once said, “Bandung is not just a city—it’s a home, it’s a story.