OFFSTONE JUNE EDITION 2024

27 BANDUNG CANTIK : THE IDENTITY OF PUBLIC SERVICE COMMUNICATION By: Dr. Tresna Wiwitan., M.Si. tresnawiwitan1803@gmail.com The author is a Lecturer at the Faculty of Communication Sciences, Islamic University Bandung (UNISBA), and completed her doctorate degree in 2017 at the Faculty of Communication Sciences, Padjadjaran University (UNPAD). Research specialization in public relations, marketing, corporate social responsibility and service communication. ABSTRACT Public service communication involves the practice of communication that supports the provision of high-quality public services for the community. As the capital of West Java province, Bandung City is expected to deliver the best services to its citizens. Serving the community is not merely a task but an obligation and an honor, essential for gaining the community's trust. The "Bandung Cantik" identity is part of the public service communication provided by the Bandung city government. Through these communication activities, the Bandung city government aims to create a positive image and foster a good reputation for the city of Bandung. Introduction Historically, Bandung has been known as a city with many parks since the Dutch colonial era. In the past, the Dutch East Indies government designed Bandung as a city for rest and socialization. While the parks of the past and today share some similarities, modern parks are now designed to be more open and contemporary. Since Ridwan Kamil became the mayor of Bandung, the city’s appearance has changed significantly, and city parks have been enhanced through the introduction of thematic parks. One of the purposes of these thematic parks is to provide a comfortable and beautiful public space, giving Bandung residents an alternative for recreation, not limited to shopping malls or cafes. These parks offer fresh air for resting, interacting, exercising, taking photos, or enjoying music. A survey conducted by Nusantara