OFFSTONE JUNE EDITION 2024

25 competitors’ businesses. This teaching emphasizes that healthy competition must be prioritized in business practices, encouraging individuals to provide the best for consumers. The Prophet Muhammad (PBUH) had a reputation as an honest and trustworthy businessman from a young age. He was always transparent about the specifications of the products he sold, including any defects. Promotional messages should adhere to Islamic values, always prioritizing truth and honesty. Examples of honesty in business communication include not distorting facts and avoiding falsehoods. Distorting the truth can lead to fitnah. In advertising, claims such as "the best" or "number one" must be substantiated by data and facts. Some products manipulate information to persuade consumers, but a good and honest message will generate positive energy in communication. Global business communication shapes today's business environment, crossing regional and cultural boundaries. Face Negotiation Theory posits that one's character reflects their image in an interaction. In global business, intercultural interactions between business actors are inevitable. The principles of individualism and collectivism affect business communication techniques. To prevent conflicts between business actors, management must harmonize the interests of companies, consumers, the public, and the state. Business communication should not only benefit one party; harmony arises when all parties involved work towards mutually beneficial solutions. Ethics and Business Ethics guide social interactions, including business activities, and provide a foundation for how individuals, groups, or organizations conduct business. Business communication in Islam emphasizes kindness, honesty, and fairness, ensuring that messages benefit all parties. Business activities involve actors and consumers, each with different interests, but communication ethics must be rooted in Islamic values to protect all parties. Muslim entrepreneurs increasingly understand the importance of conducting business communication according to Islamic norms and ethics, as exemplified by the Prophet Muhammad. As stated in the Qur'an, Surah al-Ahzab, verse 21: "Indeed, in the Messenger of Allah, you have an excellent example for those who hope for the mercy of Allah and the Last Day, and who remember Allah much" (Al-Ahzab, verse 21). This verse clearly illustrates how the Prophet Muhammad (PBUH) set an example for conducting business based on Islamic values. Business should not solely focus on profit but should also strive to bring grace to many people. The attitudes and actions of business people must always prioritize mutual benefit for both sellers and buyers. Business practices based on Islamic values will lead to customer satisfaction, which in turn builds a positive reputation for the company. A strong reputation fosters customer loyalty and encourages them to continue supporting the company’s products.