Offstone JUNE 2023 EDITION

5 REPRESENTASI MEDIA DAN IMPAK TERHADAP ISLAM TANGGUNGJAWAB BERSAMA Oleh: Dr. Kartini Kamaruzzaman kartinikamaruzzaman@usim.edu.my Penulis adalah pensyarah kanan, program Komunikasi Media Baharu, Fakulti Kepimpinan dan Pengurusan. Beliau mendapat pendidikan doktor falsafah di University of Leicester, United Kingdom (UK) dan kajian beliau adalah berkaitan konflik siber, aktivisme digital serta Islam dan media baharu. ABSTRACT Both conventional and new media play a crucial role in shaping public perceptions and understanding of various subjects, including religion. Understanding the influence of media representation on Islam is crucial for promoting accurate and balanced portrayals. Media professionals and content creators should collectively hold the responsibility to challenge stereotypes, engage in nuanced reporting, and seek diverse perspectives. It is essential to provide accurate and contextually rich information about Islam and Muslims, avoiding generalizations and sensationalism. This article discusses the relationship between media and Islam and how the media can create perceptions, representations, and impact society's understanding of Islam. Pengenalan Dalam era komunikasi dan media teknologi, media memainkan peranan penting dalam membentuk pandangan dan pemahaman masyarakat terhadap pelbagai subjek termasuk agama. Islam, merupakan salah satu agama terbesar di dunia yang sering kali tidak lepa