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46 Conclusion Based on the results and analysis presented, it can be concluded that social media has a significant impact on consumer purchase intentions related to Islamic branding. The survey results indicate that most respondents have a positive attitude toward Islamic branding and are likely to consider purchasing such products/services. The study found that information provided on social media platforms such as Facebook and Instagram can increase the desire for Islamic branding, generate interest, and lead to positive reviews and good testimonials. BIBLIOGRAPHY Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal , 6 (1), 128- 148. O'guinn, T., Allen, C., Semenik, R. J., & Scheinbaum, A. C. (2014). Advertising and integrated brand promotion . Cengage Learning. Rosninawati Hussin, Sofia Hayati Yusoff & Siti Nubailah Mohd Yusof. (2015). Islamic representation in television advertising and its impact on modern Malay Muslim women. Procedia-Social and Behavioral Sciences , 211 , 890-895. Statista (2022, December 5), Active Social Media Users As Percentage Of The Total Population In Malaysia From 2016 To 2022, https://www.statista.com/statistics/883712/ malaysia-social-mediapenetration/#:~:text=as%20of%20january%202022%2c%20about,the %20total%20po pulation%20in%20malaysia. Wibowo, A., Chen, S. C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2020). Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience. Sustainability , 13 (1), 189.