Offstone JANUARY 2024 EDITION

iv CONTENTS Chief Editor’s Note i Offstone Bulletin Editorial Advisory Board ii Offstone Bulletin Editorial Board iii OFFSTONE ARTICLES (BAHASA MELAYU) AI dan Sumbangannya dalam Bidang Kewartawanan Oleh: Dr. Siti Suriani Othman 5-7 Teknologi Kecerdasan Buatan (Artificial Inteligence) dalam Bidang Pengigian Oleh: Prof Madya Dr. Azrul Hafiz bin Abdul Aziz Transformasi Digital dan Norma Baharu dalam Membantu Penggiat Industri Pelancongan Domestik di Malaysia Oleh: Syeliza Basri, Dr. Hizral Tazzif Hisham dan Prof Madya Dr. Roslee Ahmad Budaya Media Digital dan Agama: Mempengaruhi atau Dipengaruhi Oleh: Dr. Kartini Kamaruzzaman dan Dr. Norsimaa Mustaffa 8-10 11-15 16-19 OFFSTONE ARTICLES (ENGLISH) AI in Future Communication: How AI is Transforming the Communication Systems By: Dr. Norsimaa Mustaffa and Dr. Kartini Kamaruzzaman AI in Marketing Communication: An Islamic Insight By: Mohammad Noorizzudin Nooh 20-22 23-25 Artificial Intelligence and the Future of Communication By: Mohd Zaki Abdul Razak and Dr. Eizan Azira Mat Sharif 26-28 The Ethical Imperative: Artificial Intelligence (AI) and Metaverse in Future Communication By: Dr. Nur Faraheen Abdul Rahman, Dr. Tengku Amatullah Madeehah Tengku Mohd and Dr. Robiatul Adawiyah Mohd God of Information! Ethical Considerations for AI By: Dr. Safiyyah Ahmad Sabri and Assoc. Prof. Dr. Norhayati Rafida Abdul Rahim 29-32 33-35 OFFSTONE ARTICLES (ARABIC) ﺔﯾﻣﯾﻠﻌﺗﻟا تﺎﺻﻧﻣﻟا ﻲﻓ ﻲﻋﺎﻧطﺻﻻا ءﺎﻛذﻟا تﺎﻘﯾﺑطﺗ مادﺧﺗﺳا قﺎﻓآ Prospects of Using Artificial Intelligence Applications in Educational Platforms By: Rawheya N. Awad and Dr Ihab Ahmed Awais 35-38