Offstone JANUARY 2024 EDITION

24 accurate, truthful, and transparent. Furthermore, using AI should not compromise privacy and data protection. In Islam, the privacy and confidentiality of individuals are highly valued. Therefore, marketers must prioritize consumer data protection and ensure that AI technologies are used responsibly and in line with privacy regulations. Additionally, Islamic teachings emphasize the importance of meaningful and respectful communication. Thus, marketers should use AI to foster positive and respectful interactions with customers. Furthermore, Islam promotes justice and fairness in business transactions. Benefits Integrating AI in marketing communication can bring several benefits from an Islamic perspective. Firstly, AI can enhance the accuracy and efficiency of marketing campaigns, leading to more effective targeting and personalized communication. This can result in a better customer experience, where individuals receive relevant and meaningful information that aligns with their needs and preferences. Secondly, AI-powered chatbots can provide instant customer support, addressing inquiries and resolving issues promptly. This improves customer satisfaction and demonstrates the value of prompt and efficient service, which is aligned with Islamic teachings on fulfilling obligations and treating others with respect and kindness. Moreover, AI can help automate repetitive and time- consuming tasks, allowing marketers to focus on more strategic and creative activities. This can lead to more incredible innovation and improved competitiveness in the market, which aligns with the Islamic principle of striving for excellence. Furthermore, adopting AI in Islamic mobile banking can offer numerous advantages. It can enhance the Shariah-compliant features of Islamic banking products and services, making them more accessible and affordable for customers. Additionally, AI-enabled mobile banking can reduce inequality in service provision, ensuring that all clients have equal access to Islamic banking services. Challenges and Considerations While the integration of AI in marketing communication offers numerous benefits, several challenges and considerations must be addressed from an Islamic perspective. One of the main challenges is ensuring that AI technologies are used responsibly and ethically. AI should not be used to deceive or manipulate customers, which goes against Islamic principles of honesty and transparency in business transactions. Another challenge is the protection of customer data and privacy. Islamic ethics emphasize the importance of respecting and safeguarding personal information. Therefore, marketers must implement robust data protection measures and obtain customer consent