OFFSTONE | JUNE 2021 | FKP USIM

41 Conclusion It is important to note that persuasion happens not only from the linguistic or voice elements but also from the visual part and musical sound. As these elements can be one of the information send to any individual who have either high or low level of motivation. Hence, it has the tendency to be persuaded. Visual part and music can be tuned to follow the Islamic rules and ethics as well as it does not affect the sales of advertised products or services. Therefore, it can be said that the processes of persuasion affect everyone regardless of motivation, ability or interest. The Islamic touch in advertising is designated as a way of life and it impacts and governs the lifestyle of any given society. BIBLIOGRAPHY Bari, A., & Abbas, R. Z. (2011). Advertisment & Islam: A Muslim world perspective. Australian Journal of Business and Management Research , 1 (6), 152–157. Khan, S. M., Hamid, N. A., & Rashid, S. M. (2018). Musical power and its effect on consumer decision making. Indian Journal of Arts , 8 , 63–67. Mohamad, N. atifah, Abdullah, N., & Suyurno, S. S. (2020). The use of the Elaboration Likelihood Model and Islamic persuasive communication for online persuasion. E-Journal of Islamic Thought and Understanding , 2 , 83–95. Petty, R. E., & Cacioppo, J. T. (1981). Issue involvement as a moderator of the effects on attitude of advertising content and context. Advances in Consumer Research , 8 , 20–24.