OFFSTONE JUNE EDITION 2025

60 FROM CRISIS TO CLARITY: EMBRACING ADAB IN DIGITAL COMMUNICATION By : Dr. Safiyyah Ahmad Sabri, Dr. Norsimaa Mustaffa, Dr. Kartini Kamaruzzaman, Assoc. Prof. Dr. Norhayati Rafida Abdul Rahim & Noor Adzrah Ramle safiyyah@usim.edu.my The author is a senior lecturer in the communication programme at the Leadership and Management Faculty, Universiti Sains Islam Malaysia (USIM). A PhD holder in Mass Communication from Universiti Teknologi MARA (UiTM), she has continued her interest in Islamic and conflict reporting, fake news, cyber security, race, culture, and religious issues. ABSTRACT Communication crises often stem from misunderstandings and misinterpretations in today's interconnected world. This article explores the importance of adab, one of the Islamic etiquettes, in addressing these challenges. By emphasizing respectful and compassionate communication, individuals can effectively navigate crises, fostering a culture of understanding and collaboration in personal and professional interactions. Introduction Effective communication is essential in today’s fast-paced, interconnected world, yet it often faces significant challenges. Misunderstandings and misinterpretations can quickly escalate into communication crises, affecting relationships and productivity. In this context, the concept of adab, one of the Islamic etiquettes and manners, becomes increasingly relevant. Adab emphasizes respect, compassion, and clarity in interactions, providing a framework for navigating difficult conversations and resolving conflicts. Integrating adab into our