OFFSTONE JUNE EDITION 2025

40 Closing The challenges of crisis communication—information overload, data scarcity, disorganized contacts, unpredictable scenarios, and lack of message visibility—are common but not insurmountable. At their core, these issues highlight a single truth: preparedness is power. A well-prepared crisis communications team: • Plans for likely scenarios, • Implements real-time tools and dashboards, • Maintains a clean and accessible contact database, • Designs message templates for various situations, and • Tracks communication effectiveness with modern software. By embracing a proactive rather than a reactive approach, organizations can better protect their reputation, stakeholder trust, and operational continuity when the unexpected occurs. Ultimately, crisis communication is not just about broadcasting information but about clarity, control, coordination, and compassion under pressure. Those who prepare wisely today will weather tomorrow’s storm far more effectively. BIBLIOGRAPHY Al-Quran. Bahrain, Nurul & Siti Najah Raihan, Sakrani & Maidin, Anisafina. (2023). Communication Barriers in Work Environment: Understanding Impact and Challenges. International Journal of Academic Research in Business and Social Sciences. 13. 10.6007/IJARBSS/v13-i11/19498. Gasana, Kelly. (2024). Crisis Communication and Reputation Management in the Age of Fake News. Journal of Public Relations . 3. 28-39. 10.47941/jpr. 1773. Ready Gov (Last Updated: 09/07/2023) Crisis Communication plans. Retrieved from https://www.ready.gov/business/emergency-plans/crisis-communications-plans Zakaria, M. H. F., Yusnaidi, N., & Abed. Latiff, Z. (2021). Crisis communication strategies during the Code Red phase of the aviation industry and media framing discrepancies: Case of Malaysia Airlines twin tragedy. Journal of Media and Information Warfare, 14 (2), 105–121.