OFFSTONE JAN EDITION 2025

59 platforms offer cost-effective marketing tools accessible to women from diverse socio- economic backgrounds. According to The Asia Foundation in 2024, e-commerce success stories include women-led initiatives in the fashion, beauty, and food industries, many of which emphasize sustainability and cultural heritage, aligning with global consumer trends. By tapping into the digital economy, Malaysian women not only achieve financial independence but also contribute to national economic development. However, entrepreneurship in digital spaces is not without challenges. The digital divide — disparities in internet access and digital literacy — limits the participation of women from rural and underserved communities. Addressing these gaps is essential to ensuring equitable opportunities for all Malaysian women. Challenges Faced by Malaysian Women in Digital Media Despite the opportunities digital media offers, Malaysian women encounter significant obstacles in their engagement with these platforms. Online harassment, which is often gendered and targeted, remains a pervasive issue. Women activists and content creators frequently report experiencing cyberbullying, doxing, and hate speech, which can discourage their participation in public discourse. Cultural constraints further complicate the digital landscape. Malaysia’s multicultural and religious context shapes societal expectations regarding women’s roles and behavior. As a result, women navigating digital spaces often balance their desire for self-expression with societal norms that may be restrictive. A study emphasizes the need for systemic interventions to address these challenges. These include stricter enforcement of online harassment laws, digital literacy programs, and initiatives to promote safe online environments. Collaboration between governmental and non- governmental organizations is crucial in fostering a digital ecosystem that is inclusive and empowering for women. Advocating for Equitable Opportunities To create an equitable digital landscape, systemic and cultural barriers must be addressed. Policymakers and stakeholders should prioritize inclusive policies that promote women’s participation in digital media. Initiatives such as affordable internet access, digital