OFFSTONE JAN EDITION 2025

56 relationship-oriented styles offer distinct advantages in building sustainable business relationships. By addressing systemic barriers, improving access to resources, and fostering skills development, women can overcome negotiation challenges and contribute meaningfully to the marketplace. BIBLIOGRAPHY Ain Hamzah. (2023, March 8). Tingkatkan kemahiran wanita berkaitan ekonomi digital | Edisi 9 . Edisi 9. http s://www.edisi9.com.my/2023/03/tingkatkan-kemahiran-wanita- berkaitan-ekonomi-digital/ Bear, J. B., Weingart, L. R., & Folger, R. (2020). Gender and negotiation: Advancing insights into women's strategies and outcomes. Annual Review of Organizational Psychology and Organizational Behavior, 7 , 11-33. Kolb, D. M., & Porter, J. L. (2015). Negotiation and conflict management: Essays on theory and practice. Routledge. Kray, L. J., Kennedy, J. A., & Van Zant, A. B. (2021). Feminine charm and negotiation strategy: Examining relational approaches to improve outcomes. Journal of Applied Psychology, 106 (4), 601-618. Lee, S., Kim, H., & Park, J. (2023). Emotional intelligence and negotiation success: A gendered perspective in competitive markets. International Journal of Conflict Management, 34 (2), 210-229.