OFFSTONE JAN EDITION 2025

45 THE INTERSECTION OF TECHNOLOGY AND INTERACTION: HOW DIGITAL PLATFORMS SHAPE MODERN COMMUNICATION By: Dr. Norsimaa Mustaffa, Dr. Kartini Kamaruzzaman, Dr. Safiyyah Ahmad Sabri & Assoc. Prof. Dr. Khairunneezam Mohd Noor Email: norsimaamustaffa@usim.edu.my The first author is a lecturer in the New Media Communications Programme at the Faculty of Leadership and Management, Universiti Sains Islam Malaysia (USIM). She earned her PhD from Sultan Idris Education University (UPSI). Her research interests primarily focus on multimedia design, digital cultural heritage, visual communication, and new media, particularly in areas that intersect with and influence the preservation and presentation of cultural heritage. Additionally, she explores the role of visual communication within digital and multimedia platforms. ABSTRACT Digital communication has revolutionized the way individuals, organizations, and societies interact. The widespread use of the internet, social media, and mobile devices has made communication faster and more accessible than ever before. Digital platforms have transformed how people engage with one another and how businesses, governments, and other entities connect with their audiences. These advancements have profoundly shaped personal, social, and professional interactions, redefining the dynamics of communication in the digital age. Introduction The internet and digital technologies have fundamentally transformed the communication landscape. Traditional forms of communication, such as face-to-face interactions, telephone calls, and written letters, were once the primary means of sharing information. However, with the rise of email, instant messaging, and social media platforms, communication has become predominantly digital, allowing people to connect across vast distances almost instantaneously.