OFFSTONE JAN EDITION 2025

44 A comparison of two marinated goat meat brands — Pak Mat Western (PMW) and Mamasab Bakery — illustrates this point. PMW invests heavily in advertising and celebrity endorsements, whereas Mamasab Bakery relies on an extensive network of sales agents who actively market products via social media. As a result, Mamasab Bakery achieves higher sales at a lower cost. The brand's success is largely attributed to the dedication and innovation of its sales agents, most of whom are women earning competitive commissions while managing household responsibilities. Women in Malaysia now have greater opportunities to contribute to the economy. Islamic-branded products resonate with a significant portion of the population, given that the majority are Muslim. With technological advancements, women entrepreneurs can easily market their products online, making business promotion more accessible and affordable than ever before. BIBLIOGRAPHY Ernawati, D. (2019). Pengaruh kualitas produk, inovasi produk dan promosi terhadap keputusan pembelian produk Hi Jack sandals Bandung. JWM (Jurnal Wawasan Manajemen) , 7 (1), 17-32. Hussin, R. (2017). The awareness of Islamic branding among modern malay Muslim women (MMW). International Journal of Academic Research in Business and Social Sciences, 7(13), 70-82. Rahman Imuda. (2023). ULASAN | Apa maksud Masyarakat Madani Anwar Ibrahim. https:/ /www.malaysiakini.com/news/652299. Rashid, S. M. R. A. (2016). Keupayaan ICT dalam meningkatkan pencapaian usahawan wanita: satu kajian kes usahawan luar bandar di Malaysia. e-BANGI, 11(2), 78-103.