OFFSTONE JAN EDITION 2025

43 Platforms such as Instagram, Facebook, and TikTok have become integral to marketing strategies due to their broad reach and effectiveness. While some entrepreneurs have yet to fully capitalize on zero-cost marketing strategies, others rely heavily on paid advertisements without achieving satisfactory results. Thus, developing effective online marketing strategies is essential for boosting sales and strengthening brand recognition. Women Entrepreneurs in the Madani Society Era Malaysia's 10th Prime Minister, Datuk Seri Anwar Ibrahim, introduced the concept of a "Madani society," which emphasizes the development of a knowledgeable and united nation. Within this framework, women entrepreneurs play a crucial role in economic growth, particularly during post-crisis recovery periods when entrepreneurship becomes a key driver of progress. Entrepreneurship has traditionally been viewed as a male-dominated field, posing challenges for women business owners. Women entrepreneurs are individuals who establish, manage, and expand businesses, demonstrating vision and a willingness to take risks. This aligns with the Islamic perspective that both men and women should strive to improve their livelihoods. Prophet Muhammad (PBUH) emphasized the value of hard work, stating that Allah loves those who perform their jobs with sincerity and excellence. Business is a legitimate means of earning a livelihood, and Prophet Muhammad (PBUH) himself was a merchant. Today, the rise of online shopping has enabled women entrepreneurs to balance their business ventures with household responsibilities. Advances in information and communication technology have facilitated business expansion, particularly in the online sector. Many entrepreneurs now utilize social media and e-commerce platforms to reach a wider audience. A report by the Ministry of Entrepreneur Development and Cooperatives highlights that entrepreneurship is a key driver of economic growth, fostering innovation and risk-taking. The increasing participation of women in online businesses significantly contributes to the economic and social development of the ummah. Closing Effective advertising and marketing strategies can significantly enhance entrepreneurs' profitability, leading to increased investment and higher tax contributions that benefit the broader economy. Selecting the appropriate communication channels is crucial for ensuring economic efficiency from both Islamic and conventional perspectives.