The Muamalat Newsletter Vol. 2 2024

FEM eNewsletter | December 2024 55 Table 2 shows the potential factors that could influence students’ willingness to choose motor takaful among the FEM students. The majority of the respondents answered agree/truly agree for all questions. Thus, it can be imparted that emotional, religious obligation, social, perceived risk, and awareness are among the potential factors that could impact students’ willingness to participate in motor takaful. Conclusion and Implications This article contributes to both the theoretical andpractical perspectives. Fromatheoretical point of view, this article supports the effect of knowledge, religious responsibility, and affecting aspects on potential willingness to subscribe to motor takaful (Mehboob & Amir, 2022) to opt for motor takaful among FEM students. By addressing gaps in the literature on consumer willingness to choose motor takaful, this study contributes to the body of knowledge. Moreover, incorporating religious obligations into the framework enhances the overall impact of the study. The findings suggest that Malaysian takaful operators and policymakers should focus on increasing market penetration by raising awareness of takaful products among present and potential customers, particularly young adults interested in motor takaful in Malaysia. Additionally, takaful operators must pay attention to the needs of potential users, as this understanding will assist them in better serving the clientele.