The Muamalat Newsletter Vol. 2 2024

FEM eNewsletter | December 2024 4 From The Editor’s Desk Assalamualaikum Warahmatullahi Wabarakatuh “Educating for Tomorrow: Empowering YoungMalaysianswithFinancial SavvySkills”, both of which emphasize sustainability and the critical role of education in shaping the future workforce. Other focused article that was submitted was “Leveraging Robo- Advisors to Enhance Financial Services Marketing”, and “Leveraging Zakat Funds for Entrepreneurial Empowerment: Insights from the ISHRAF Program”. These articles reflect a blend of academic inquiry and practical applications, aligning with the theme of digital transformation as a driver of progress. As we look ahead, this issue emphasizes the vital need to balance innovation with ethical considerations and sustainability. The future is not just about embracing technology but about leveraging it responsibly to foster equitable and meaningful growth. FEM remains committed to fostering these values and creating opportunities for dialogue, learning, and collaboration. We extend our deepest gratitude to all contributors who made this issue possible, from faculty members to students and industry practitioners. Their dedication and insights have enriched this edition, making it a valuable resource for our readers. Our appreciation also goes to the editorial team for their efforts in curating and presenting this diverse and engaging content. We invite you to immerse yourself in the thought-provoking articles and reports within this edition. As always, your feedback and suggestions are welcomed and deeply valued as we strive to make the FEMNewsletter a platform that informs, inspires, and engages. Together, let’s embrace the digital future and work towards a more inclusive, sustainable world. Dr. Sumaiyah Abd Aziz Mrs. Adlin Masood Dear Readers, Welcome to the 2 nd Edition of the FEMNewsletter for 2024 ! We are thrilled to bring you this issue, themed “The Future is Digital,” which explores the profound impact of digital technologies on society, education, and industries. In an era where digital transformation is no longer a choice but a necessity, this edition aims to highlight how innovation and technology are shaping the present and paving the way for a sustainable, inclusive future. This edition features a rich array of articles and reports showcasing the dynamic activities and scholarly pursuits of the Faculty of Economics and Muamalat (FEM). Among the highlights is the continued collaboration between CHAPTER ALUMNI FEM and Salak National School in conducting the impactful “Excellence in Solat” program, which blends spiritual values with educational excellence. We are also proud to report on the successful hosting of the 2 nd International Islamic Finance Olympiad (IIFO2024) , themed “EmpoweringTomorrow: Informative and Engaging Financial Literacy for Success.” This global competition underscored the importance of equipping the next generation with the tools needed to navigate complex financial landscapes. Additionally, the Leadership Bootcamp brought together teachers, lecturers, and 208 students, fostering resilience and leadership skills in an increasingly digital world. Beyond activity reports, this edition delves into thought-provoking scholarly contributions. Articles such as “The Future of Digitalisation in Marketing and Navigating Rising Labour Costs: How Direct Selling Can Help Malaysian SMEs Thrive” provide deep insights into how businesses can adapt and grow in a digital-first environment. Other compelling reads include “Carbon Accounting: The Next Frontier in ESG” and