The Muamalat Newsletter Vol. 2 2023

FEM eNewsletter | Dec 2023 70 score their degree of agreement on items ranging from 1 to 5, with 1 indicating strongly disagree and 5 strongly agree. Results Three academics and five respondents reviewed and answered the questionnaire. Their comments and recommendations were collated, and thequestionnaire was improved in response. However, no major changes to the questionnaire were made in this study, demonstrating that it is valid. The Cronbach’s alpha scores for purchase intention (0.800), price discounts (0.866), perceived saving (0.796), and attitude (0.736) in the study are all above than 0.7, suggesting that the questionnaire is reliable and acceptable. Conclusion This study aims to investigate the factors that influence Malaysians’ purchasing intentions towards Menu Rahmah. A pilot test was conducted as a crucial initial step in the research protocol, aiding in development, validation, and refinement of the questionnaire before commencing data collection for the actual study. The pilot test’s findings confirmed the questionnaire’s validity, reliability, and suitability for main data collection, allowing for the continuation of the main data collection process. References: Allah Pitchay, A., Ganesan, Y., Zulkifli, N. S., & Khaliq, A. (2022). Determinants of customers’ intention to use online food delivery application through smartphone in Malaysia. British Food Journal, 124(3), 732-753. Arshad, F., & Arshad, S. (2021). The effects of consumer perception of volume discount benefits on impulsive buying behavior. International Journal of Applied Business and Management Studies, 6(1), 1-17. Bunyamin, B., Manda, H. M., & Hadidu, A. (2021). Analysis of lifestyle, price discount and product quality on impulsive buying in issue clothing store. Jurnal Inovasi Penelitian, 2(1), 213-220. Cheah, I., Phau, I., & Liang, J. (2015). Factors influencing consumers’ attitudes and purchase intentions of e-deals. Marketing Intelligence & Planning, 33(5), 763-783. Devisakti, A., & Ramayah, T. (2019). E-learning usage outcomes among university learners: a pilot study. Journal of Education and e-learning Research, 6(3), 149-155. Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley. Lee, J. E., & Chen-Yu, J. H. (2018). Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: Mediating effect of price discount affect. Fashion and Textiles, 5, 1-21. Nunnally, J. C. (1978). An overview of psychological measurement. Clinical Diagnosis of Mental Disorders: A Handbook, 97-146. Suwarno, B. (2020). An empirical examination of price discount, bonus pack, and instore display on consumers’ purchase intention. International Journal of Science and Business, 4(2), 303-314. Teng, L. (2009). A comparison of two types of price discounts in shifting consumers’ attitudes and purchase intentions. Journal of Business Research, 62(1), 14-21. Zikmund, W. G. (2003). Business research methods (7th ed.). Mason, OH: South-Western, Thomson Learning. Mr. Amirul Amri Zainuddin Final Year Student Bachelor of Marketing (Financial Services) amirulamri@raudah.usim.edu.my Dr. Wan Rasyidah Wan Nawang Senior Lecturer Marketing, Consumer Behavior and Financial Services Marketing wrasyidah@usim.edu.my