The Muamalat Newsletter Vol. 2 2023

69 FEM eNewsletter | Dec 2023 Hence, non-halal restaurants are also engaging in serving Menu Rahmah to appeal to non-Muslim clientele in the B40 income bracket and the hardworking poor. Malaysia is grappling with the COVID-19 pandemic aftermath, despite slow recovery, with many of its citizens facingfinancial struggles, even for basic meals. Therefore, the advent of Menu Rahmah, a price- discounted meal option, is an ideal choice for Malaysian citizens during this challenging time. The study aims to explore Malaysians’ purchase intentions toward Menu Rahmah. Previous research on discounted items, such as clothing (Lee & Chen-Yu, 2018) and food (Suwarno, 2020), revealed that factors such as price discount (Lee & Chen-Yu, 2018), perceived savings (Allah Pitchay et al., 2022; Lee & Chen-Yu, 2018), and attitude (Cheah et al., 2015; Suwarno, 2020) influence purchase intention. A price discount is a reduction in the business’s listed price during a specific period. It is price reductions offered by sellers to buyers as a form of appreciation for certain enjoyable activities, as stated on the product label or packaging (Bunyamin et al., 2021), thereby saving consumers from the normal price. Price discounts provide economic benefits, influence brand beliefs, and evoke positive emotions, increasing brand awareness and purchase intentions among consumers (Teng, 2009). Lee and Chen-Yu (2018) found that price discounts significantly impact consumer purchase intentions. Devisakti and Ramayah’s (2019) pilot test procedure to evaluate the validity and reliability of a questionnaire. The pilot test procedure involves two steps. First, a questionnaire will be distributed to selected respondents and academic experts to review the questionnaires to ensure validity. The feedback and responses from these individuals will be gathered and, the questionnaire structures and wordings will be adjusted as needed. Second, the updated questionnaire will then be sent to 30 respondents. The objective is to assess the item’s reliability using the Cronbach’s alpha score. A Cronbach’s alpha value of larger than 0.70 is deemed adequate for most investigations, according to Nunally (1978) and Zikmund (2003). The variables and their items in this study were derived from the previous works of numerous scholars. On a five-point Likert scale, respondents were asked to The prediction is that customer satisfaction is significantly influenced by the quality of service and the trust it fosters. “ “ Newsletter | Dec 2023