The Muamalat Newsletter Vol. 2 2023

47 FEM eNewsletter | Dec 2023 the marketing curriculum is crucial for marketing graduates to remain competitive in the job market (Mishra et al., 2017). While marketing graduates in Malaysia may possess a solid foundation in traditional marketing principles, there is a need for them to acquire additional digital skills to remain competitive in the job market. References: Fahimirad, M., Nair, P. K., Kotamjani, S. S., Mahdinezhad, M., & Feng, J. B. (2019). Integration and development of employability skills into Malaysian higher education context: Review of the literature. International. Journal of Higher Education, 8(6), 26-35. Gautam, S. (2016). Need of Soft Skills for Undergraduate Urban Youth for Career Development. https://doi. org/10.3126/jtd.v2i0.15441 Hong-bo, Y., Ma, Y., Hu, P., & He, G. (2018). A Study on Mediated Effects to Employability of Undergraduates in Different Groups: Job Intension and Extracurricular Activities. https://doi.org/10.2991/iceemr-18.2018.6 McCusker, S. (2014,). Lego®, Serious Play TM: Thinking about teaching and learning , 2(1), 27-37 Mishra, K E., Wilder, K., & Mishra, A K. (2017). Digital literacy in the marketing curriculum. https://scite.ai/ reports/10.1177/0950422217697838 Ojo., Abayomi, S., Anaele, E A., & Omeje, H O. (2022). An investigation into the soft skills required of potential building graduate employees for sustainable employment. https://doi.org/10.26524/jms.12.48 Subedi, N B. (2018). Soft Skills as Employability Skills: Fundamental Requirement for Entry-level Jobs. https:// doi.org/10.3126/kmcrj.v2i2.29956 Tanius, E., Johari, H., Yulia, A., Siong, H C., & Pazim, K H. (2019). The Employability Skills Performance of Business Graduates in Malaysia: Do Employers, Graduates and Academicians Speak the Same Language? https:// doi.org/10.18488/journal.1.2019.91.11.17 Yong, B P P., & Ling, Y. (2023). Skills Gap: The Importance of Soft Skills in Graduate Employability as Perceived by Employers and Graduates. https://scite.ai/reports/10.30880/ojtp.2023.08.01.003 Freports/10.1177/0950422217697838 Ojo., Abayomi, S., Anaele, E A., & Omeje, H O. (2022). An investigation into the soft skills required of potential building graduate employees for sustainable employment. https://doi.org/10.26524/jms.12.48 Subedi, N B. (2018). Soft Skills as Employability Skills: Fundamental Requirement for Entry-level Jobs. https:// doi.org/10.3126/kmcrj.v2i2.29956 Tanius, E., Johari, H., Yulia, A., Siong, H C., & Pazim, K H. (2019). The Employability Skills Performance of Business Graduates in Malaysia: Do Employers, Graduates and Academicians Speak the Same Language? https:// doi.org/10.18488/journal.1.2019.91.11.17 Yong, B P P., & Ling, Y. (2023). Skills Gap: The Importance of Soft Skills in Graduate Employability as Perceived by Employers and Graduates. https://scite.ai/reports/10.30880/ojtp.2023.08.01.003 modern marketing industry with agility and adaptability. The future of marketing careers in Malaysia rests on the ability of graduates to seamlessly blend traditional marketing acumen with innovative digital strategies. As such, an interdisciplinary approach to marketing education that encompasses a wide spectrum of skills is crucial. Emphasizing foundational marketing principles alongside digital entrepreneurship and Industry 4.0 will ensure that graduates are well-prepared to contribute meaningfully to the dynamic marketing environment of Malaysia. As graduates step into the professional realm, their diverse skill set, which harmoniously integrates traditional and digital marketing competencies,willenablethem to meet the demands of the industry effectively. By instilling a balanced understanding of both traditional and digital marketing within graduates, educational institutions can fortify the future of marketing careers in Malaysia, fostering professionals who are not only technologically adept but also grounded in the core principles of marketing. This integrated approach will not only enhance the employability of graduates but also position them as drivers of innovation and progress within the marketing landscape of Malaysia. The integration of digital marketing skills throughout Mr. Mohammad Noorizzuddin Nooh Senior Lecturer Branding and Entrepreneurship Develop- ment noorizzuddin@usim.edu.my