The Muamalat Newsletter Vol. 1 2024

FEM eNewsletter | June 2024 45 ◊ Personalized Marketing: AI-powered personalization allows brands to deliver targeted messages that resonate with individual consumers and avoid generic, manipulative tacti cs (Bashynska, 2023; Pearson, 2019). For example, highlighting the charitable or sustainable practices of a brand can connect with consumers who value those aspects. Conclusion In the context of Islamic brand development and ethical marketing, strict adherence to the principles of integrity, openness, and the well-being of consumers is essential. Trust and credibility are eroded when emotive and religious appeals are abused in marketing, particularly in the context of halal products. Nevertheless, in the realm of halal product marketing, IR4.0 technologies including blockchain, AI-driven data analytics, and real-time monitoring present encouraging prospects for addressing unethical practices and maintaining ethical standards. Brands that market Halal products can enhance the confidence of Muslim consumers and bolster the Halal market at large by adopting IR4.0 technologies and following Islamic principles. Consumers acquire the authority to make well-informed decisions, while brands foster enduring loyalty by adhering to ethical standards. This strategy promotes mutual benefit among all parties involved, guaranteeing that the Halal industry flourishes on the foundations of openness, regard, and common principles. References Abbas, A., Nisar, Q. A., Mahmood, M. A. H., Chenini, A., & Zubair, A. (2020). The role of Islamic marketing ethics towards customer satisfaction. Journal of Islamic Marketing, 11(4), 1001-1018. Abdullah, R., Wahab, A., & Habbe, A. H. (2021). Implementation Sharia of Marketing in Islamic Concept. Dinasti International Journal of Economics, Finance & Accounting, 2(5), 489-499. Abuznaid, S. (2012). Islamic marketing: addressing the Muslim market. Adil, M. (2022). Influence of religiosity on ethical consumption: the mediating role of materialism and guilt. Journal of Islamic Marketing, 13(10), 2173-2192. Bahena, F. L. (2013). The promotion of tourism in Spain. From stereotype to brand image. Tourism and tourist promotion around the world: a linguistic and socio-cultural perspective, 5-6. Barom, M. N. (2018). Conceptualizing a unified normative framework for social responsibility in Islamic economics. Interna - tional Journal of Economics, Management and Accounting, 26(2), 329-363. Bashynska, I. (2023). AI-Driven Personalization in Advertising: Transforming Consumer Engagement through Sustainability and Circular Economy. Scientific Journal of Bielsko-Biala School of Finance and Law, 27(4), 106-112. Billah, M. M. S. (2020). Marketing and Advertisement The Halal Standard. In The Name of Allah, The most Beneficent, The most Merciful, 11. Bux, C., Varese, E., Amicarelli, V., & Lombardi, M. (2022). Halal food sustainability between certification and blockchain: A re - view. Sustainability, 14(4), 2152. Hadiguna, R. A. (2022). Halal Supply Chain 4.0 with Big Data and Blockchain. Agriculture Blockchain, 1. Hanson, S., Jiang, L., Ye, J., & Murthy, N. (2019). Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities. Journal of Brand Management, 26, 21-34. Hastings, G., Stead, M., & Webb, J. (2004). Fear appeals in social marketing: Strategic and ethical reasons for concern. Psy- chology & marketing, 21(11), 961-986. Kebede, D., & Tesfai, N. (2023). Ai-powered Text Analysis Tool for Sentiment Analysis. Oniku, A. C. (2021). Ethics, religion and consumer behaviour in developing nations. In Religion and Consumer Behaviour in Developing Nations (pp. 150-174). Edward Elgar Publishing. Pearson, A. (2019). Personalisation the artificial intelligence way. Journal of Digital & Social Media Marketing, 7(3), 245-269. Shafiq, A., Haque, A., Abdullah, K., & Jan, M. T. (2017). Beliefs about Islamic advertising: an exploratory study in Malaysia. Journal of Islamic Marketing, 8(3), 409-429. Shirazi, F. (2016). Brand Islam: The marketing and commodification of piety. University of Texas Press.