The Muamalat Newsletter Vol. 1 2024

FEM eNewsletter | June 2024 43 Walking the Ethical Tightrope: Navigating the World of Halal Marketing in the Era of IR4.0 Solutions AdlinMasood Faculty of Economics and Muamalat Universiti Sains Islam Malaysia with their personal values (Al-Teinaz, 2020). Furthermore, respectful portrayal is crucial in a world full of misconceptions and preconceptions. Brands should create storylines that celebrate inclusivity and diversity while avoiding exploitative practices (Bahena, 2013). Halal marketing is more than just business; it goes beyond profit margins to include a larger philosophy of environmental care and social justice that is consistent with the principles of Islamic teachings (Hanson, 2019). Fair pricing and promotions, then, become more than just a commercial strategy; they also show how businesses are committed to their customers and have integrity, which helps to maintain their trust in the face of changing market conditions (Billah, 2020; Abuznaid, Themarketing of Halal products presents a unique challenge as themarketing activitiesmust adhere to Islamic principles of fairness, honesty, and social responsibilitywhile simultaneously reachingMuslimconsumers in a highly competitive and dynamicmarketplace Barom (2018). Ethical Marketing for Halal Products Ethical marketing in the dynamic world of halal products is more than just a tactic; it’s a moral compass that helps navigate the space between business and conscience. Deeply ingrained in Islamic values of social responsibility, honesty, and openness, it acts as a beacon to direct businesses in the direction of developing meaningful relationships with customers and earning their trust (Abbas, 2020; Abdullah, 2021). In the realm of ethical frameworks, transparency takes centre stage, urging for open and honest communication regarding ingredients, sourcing practices, and Halal certification. This empowers consumers to make well-informed choices that resonate