The Muamalat Newsletter Vol.1 2023

FEM Newsletter | June 2023 64 Meanwhile, disruption refer to Industrial Revolution 4.0, the impact of digital that caused the gig economy. (Pujayanti, 2020). Secondly, disruption means the old industry face new challenges which the old industry cannot adapt with digital disruption (Purcarea, 2017). Digital disruption considered as a new business strategy approach through technological that will bring various innovations (Putra, 2018). Economy also affected due to this disruption which economy based on digital computing technologies. Thirdly, disruption emphasized on business and economy. Actually the disruption era impact on all aspects of life include tourism. This paper discuss on the technology disruption toward halal tourism industry which indirectly encourage the growth of halal tourism industry and the challenges faced. Opportunities There are several opportunities of technology: 1. Marketing Digital marketing is the process of building relationships with targeted customers through online platform (Roziqin, 2019). The successful of digital marketing determined by quality website, e-mail marketing, attractive content and mobile friendly. Nowadays, e-tourism as the digital marketing platform to promote halal tourism (Buhalis, 2003). Technology can help the owner of business to find the tourists’ needs and increase competition among halal tourism sector. In the digital marketing platform, it provides information to reach their potential customers like Facebook ads. Providing website also is one of the digital marketing to ease tourists to obtain information. Social media like Facebook, TikTok and Instagram is important for tourists to make their decisions depend on the experience, reviews and feedback from others tourists. Technology changes the tourists’ behaviour decision making to experience during trip and access digitally as much information about the destination to be addressed. 2. Ease the users Technology has changed the way information is accessed and transferred. For tourism industry, there are a lot mobile applications with user friendly feature that can ease the user. For example, Experience Makkah. It is useful to gain information about Makkah. Also, change professional assessments of the value and quality of educational information. This app is “Experience Makkah Vol. 2” is a smartphone app which is the first VR experience for Makkah & Islamic Places. By using this app, the users can move and can experience the atmosphere in Makkah. The release date was Apr 21, 2020 and last updated to the latest version on Aug 2, 2021. This app focuses on educate kids, youth and non-Muslim individuals. This app “Tawaf” is a smartphone app which can be used to count and remember number of tawaf during Umrah & Hajj Tawaf. In this app, users can learn more about Tawaf and others doa. This app has calculator manual for Tawaf. Release date on March 12, 2019 and last updated to the latest version on Dec 5, 2022. This app to ease the Umrah & Hajj piligrims. This app “Umrah & Hajj Guide” is an informative app to guide every step of Hajj with detailed description. This app to ease understandable user interface with pleasing visibility. Also, has doa and map. Release date on October 14, 2013 and last updated to the latest version on September 9, 2016. This app free for download on the App Store.