The Muamalat Newsletter Vol.1 2023

61 FEM Newsletter | June 2023 QR Code Mobile Payment Users Persona As illustrated in Figure 1, of the 263 responses, 61 per cent were male and 39 per cent were female. In terms of age, the majority of the respondents (95.4 per cent) were between 18 and 25 years old, with 60.4 per cent currently pursuing a bachelor’s degree. The Average Monthly QR Code Mobile Payment Usage The frequency with which respondents used QR code mobile payment in a month was polled. As observed from the pie chart, Malaysian university students use the QR code for mobile payments more than five times per month on average. Study Mode As part of a larger research project, this is an exploratory study in which an online survey was conducted among university students to learn more about their use of QR code mobile payment. A non- probability sample was drawn, and the questionnaire was distributed online via Google forms on various social media platforms such as WhatsApp. The survey was conducted in December 2022 and within three weeks, 263 respondents who were enrolled in a higher education institution answered the survey. The respondents were generally familiar with the internet and the concept of QR code mobile payment as they had already used it for payments or transactions. Descriptive analysis was conducted using the Statistical Software of Social Sciences (SPSS). Where are QR Code Mobile Payment Frequently Used More and more merchants now allow QR as a payment method. Food and beverages are the most common payment method at 69.6%, followed by retail shops and grocery shops at 13.3%. Fewer students are paying for entertainment and electricity bills with QR code mobile. Merchants should take this opportunity to make their QR code payment more obvious and rewarding in attracting the customers to pay cashless. Figure 1: Demographic Profile 2 - 3 times a month 6% 4 - 5 times a month 8% 4 - 5 times a month 12% More than 5 times a month 74% Figure 2: Frequency of Using QR Code Mobile Payment In a Month 69.6 13.3 6.1 6.8 1.5 .8 .4 1.5 Food & Beverages Retails/Groceries Utility bills Entertainment Petrol Public transportations Apparel Others Figure 3: I Use QR Code Mobile Payment The Most When I Make Payment For 32.3 28.5 37.3 .4 .8 .8 E-Wallet Applications Maybank Bank Islam RHB International Bank Others Figure 4: Which Participating Banks/E-wallet Providers Do You Choose To Use QR Code Mobile Payment?