The Muamalat Newsletter Vol.1 2023

39 FEM Newsletter | June 2023 landscape. One of the biggest advantages of AI in marketing is its capacity to analyse enormous amounts of data more quickly and accurately than humans, revealing insightful information about consumer behaviour, preferences, and trends. Analytics tools with AI capabilities can forecast consumer behaviour, spot trends, and provide information for the creation of targeted advertising campaigns. AI also gives marketers the option to personalise messages and content, increasing customer loyalty, satisfaction, and engagement. Automating routine tasks with the help of AI-powered tools can also free up time and resources for more strategic endeavours. As a result, AI is essential for contemporary marketers to deliver successful campaigns, maintain competitiveness, and promote company growth. Data Analysis Data analysis is a crucial part of marketing because it enables companies to understand the preferences and behaviour of their target audiences and create campaigns that effectively target them. However, deciphering enormous amounts of data can take a long time and be difficult, which can result in mistakes and missed opportunities. AI can help in this situation by giving marketers effective tools for data analysis that speed up procedures and deliver precise insights. AI is capable of quickly and effectively analysing massive amounts of data to spot patterns and trends that humans might have missed. Marketers can develop precise customer profiles, niche campaigns, and track the results of their tactics in real-time with AI-powered analytics tools.AI algorithms can analyse enormous amounts of data more quickly and accurately than human analysts (Xu et al., 2018). Marketers can learn from customer data, such as purchase history, social media activity, website browsing habits, and more, with the help of AI. This information can be used by marketers to build a customer profile that guides the creation of targeted marketing campaigns. Additionally, AI- enabled analytics tools can forecast consumer behaviour and spot trends, which can assist marketers in making strategic decisions about upcoming campaigns (Kumar et al., 2019). Personalization Modern marketing must be personalised because customers want experiences that are tailored to their specific wants and needs. For large companies with millions of customers, personalising content and messages for each customer can be a difficult task. AI can help in this situation by giving marketers access to strong personalization tools that can increase customer engagement, satisfaction, and loyalty. With the help of AI, businesses can create detailed customer profiles that inform personalised messaging and content by analysing a vast amount of data, including browsing habits, past purchases, and social media interactions. Marketers can deliver personalised experiences that connect with each customer using AI-powered personalization tools, increasing the likelihood of conversion and generating revenue. The ability of AI in marketing to provide customers with personalised experiences is one of its most important advantages (Grewal, Guha, Satornino, & Schweiger, 2021). With AI, marketers can create tailored messages and content that appeal to each individual customer based on their distinct preferences, actions, and prior interactions with the brand. This level of personalization boosts customer satisfaction and loyalty while also increasing customer engagement (Liang & Turban, 2011). Automation Modern marketing must incorporate automation because it helps organisations streamline routine tasks and procedures and frees up time and resources for more strategic activities. However, manual automation can be laborious, difficult, and prone to mistakes. This is where AI enters the picture, giving marketers strong automation tools that can help them save time, money, and work more effectively. A variety of tasks, including lead generation, email marketing, social media management, and customer service, can be handled by AI-powered automation tools. Marketing professionals can use AI to automate repetitive tasks like scheduling, tracking, and reporting, freeing up time for more strategic tasks that call for human expertise. Automation tools powered by AI can speed up common marketing tasks like sending email campaigns, scheduling social media posts, and data analysis (Nair & Gupta, 2021). Because of the time and resource savings provided by automation, marketers are free to concentrate on more strategic tasks. Marketers can use AI to automate chatbots, which give customers immediate assistance and responses to frequent queries (Huang & Rust, 2021). Improved Customer Experience AI has a bright future in marketing and has a lot of potential to enhance customer satisfaction. With the help of AI-powered tools, marketers can create more individualised and AI has a lot of potential to improve the effectiveness and efficiency of marketing campaigns in the future. “ “