The Muamalat Newsletter Vol.1 2023

23 FEM Newsletter | June 2023 C orporate executives typically rely on their personal experiences, business acumen, and intuition to carry out most of their tasks (Taylor et al., 2017). While this approach can be advantageous and efficient, it heavily depends on the individual abilities of each team member. This approach is effective when the individuals are competent in the tasks at hand, but less effective when they are dealing with novel tasks. In situations where a group of people with varying levels of experience comes together to discuss a topic, the discussion outcomes may be biased and lack objectivity due to the influence of a few individuals. If those influencing views come from incompetent team members, the organization is likely to end up paying a high price. This phenomenon is prevalent in numerous organizations, irrespective of their size. Jia Zhong Bao (Beijing) Co. Ltd., is a retail company that was established in 2007 and operates using a WeChat merchant business model. In order to improve the company’s planning and execution processes, its owner and CEO, Mr. Li Xiao Fei, hired Mr. Richard Seow to conduct a two-day internal training for all employees. The training program, called “Behaviour Science: Fogg Behaviour Model,” aims to help employees understand behaviour science in general, Fogg Behaviour Model (FBM) (Fogg, 2009), and how these concepts are relevant and useful to their work. Additionally, the training is intended to empower employees to be equipped with an effective work method based on FBM to improve their work deliveries and effectiveness. The FBM states that behaviour (B) will occur only when motivation (M), ability (A), and prompt (P) converge (Stanford University, 2009). If any one of these three elements is missing, the behaviour will not happen. Essentially, the equation for behaviour is B=MAP. The FBM is particularly valuable for analysing and designing persuasive technologies and influencing the behaviour of others. For those who study and design persuasive technology, this framework is especially important. Without this knowledge, designers of persuasive experiences are essentially guessing at a solution or copying techniques that work without understanding why. The FBM provides designers and researchers with a systematic approach to thinking about the factors that underlie behaviour change. On March 25th and 26th, 2023, a training program was held in Beijing for 40 key employees of Jia Zhong Bao (Beijing) Co. Ltd., and the owner and CEO sat through the entire training. The training programme was designed carefully to achieve the learning objectives effectively. The trainer began by helping the participants understand the importance and relevance of behaviour science in their daily work and the benefits of mastering it. The trainer helps the participants to gradually understand what is behaviour science. The FBM was then introduced in a simple manner to avoid any mental resistance. However, merely understanding the theory was not enough to motivate participants to apply it in their work, so the trainer provided a practical and easy- to-implement work method based on the theory. To ensure understanding and confidence in using the work method, Cultivating A Scientific-based WorkMethod: Fogg Behaviour Model Author: Richard Seow Pole Paris Alternance Business School