The Muamalat Newsletter Vol.1 2023

FEM Newsletter | June 2023 20 References: SIRIM (2015). Halal-Haram Awareness and MS1500; MS1900; MS2400 Standards Training Notes. Ngah, A.H. & Zainuddin Y. (2012). Barriers to halal supply chain adoption among malaysian halal man- ufacturers with general barriers as a moderating factor. Conference proceedings on INHAC 2012. Bahrudin, SSM, Illyas, MI & Desa, MI (2011). Tracking and tracing technology for halal product integrity over the supply chain. Bandung Omar, E.N., Jaafar, H.S., & Osman, M.R. (2012). Assessing halalan-toyyiban food supply chain in the poil- try industry. Procedia-Social and Behavioral Sciences.1-9. MS2400: 2010 Halalan-Toyyiban Assurance Pipeline: (Department of Standards Malaysia(2010): Part 1: Management System Requirements for Transportation of Goods and/or Cargo Chain Service Part 2: Management System Requirements for Warehousing and Related Activities. JAKIM (2012). Jabatan Kemajuan Islam Malaysia. (Department of Islamic Development Malaysia). Elliott, C. (2014), Elliott Review into the Integrity and Assurance of Food Supply Networks - Final Report, a National Food Crime Prevention Framework, HM Government, London. Musa, N., Muslim, N., Omar, M. F. C., & Husin, A. (2016). The Cadbury controversy: Blessing in disguise? Business Media Singapore, 95-104. doi:10.1007/978-981-10-1452-9_9 Rahmah, G. (2014, May 24). JAKIM suspends “Halal” certification of two Cadbury products. TheStar. Re- trieved from https://www.thestar.com.my/News/Nation/2014/05/24/Jakim-Cadburychocolates/?f- bclid=IwAR215dA4QjkA8TbbWZeFzZgnP1UL2x7MWfnZp_NdEQz3v1O4XspGcjfwzw Rahm, N. R. A., & Ali, M. N. (2017). Handling of crisis communication: A case study of Cadbury porcine DNA row. Institute for Management and Business Research 2nd International Case Study Confer- ence (ICSC) 2017. Kasirye, F. & Kreya, M. (2020). Assessing the 2014 Cadbury controversy through the Theory ofPlanned Behavior (Master thesis, International Islamic University Malaysia). doi:10.31124/advance.12012675.v1 BBC World News. (2014). Cadbury chocolate pork free, says Malaysian Islamic body. Retrieved from http://www.bbc.com/news/business-27663857 Jaques, T. (2015). Cadbury and pig DNA: When issue management intersects with religion. Corporate Communications: An International Journal, 20(4), 468-482. Shah Alam, S and Mohamed Sayuti, N. (2011). “Applying the Theory of Planned Behavior (TPB) in Halal Food Purchasing”. International Journal of Commerce and Management Vol. 21. Tieman, M. 2011. The Application of Halal in Supply Chain Management: In-Depth Interviews. Journal of Islamic Marketing 2(2): 186–195. Sumali, A. (2006), Halal: newmarket opportunities, Proceedings of the 9th Efficient Consumer Response Conference (ECR), Kuala Lumpur, Malaysia. Helmi, A and others. (2021). Impact of supply chain integration on halal food supply chain integrity and food quality performance. Journal of Islamic Marketing. Retrieved from; https://www.research - gate.net/publication/350078705_Impact_of_supply_chain_integration_on_halal_food_supply_ chain_integrity_and_food_quality_performance presence of a prohibited animal, contamination with blood or najs, the presence of alcohol and the wrong way of slaughter. Since the existing complicated halal supply chain (SC) has resulted in numerous food scandals and incidents, it has become clear that multiple food quality standards, certifications, and audits failed to meet of being effective in ensuring food safety (Helmi, A and others, 2021). The existence of sharia non- compliance’s elements will affect the halal status of the product which later will lead to the trust’s issues between the Muslim’s society and the Halal’s authority. At the same time, it will destroy the company’s reputation and image. The food controversies exposed the weakness of the laws, policies, and standards on food safety in ensuring the safety and integrity of halal food, which inadvertently drew practitioners and academics to explore alternatives and supplementary techniques that may lessen the likelihood of such scandals occurring again in the future (Ali et al., 2021). Authors’ email: 1. hakimisamsol@gmail.com 2. adibahshafawati@gmail.com