The Muamalat Newsletter Vol.1 2023

19 FEM Newsletter | June 2023 of porcine contamination had been found (BBC World News, 2014). Cadbury Malaysia launched a slogan “All is good, Enjoy us again” due to JAKIM’s announcement and not stopped public relations campaign to recover its image. This initiative to attract their loyalty customers since 40 years ago operated in Malaysia (Jaques, 2015). This is the detailde chronolgy of Cadbury’s issue: • 23 May 2014: Report of porcine DNA found in Cadbury Diary Milk chocolates viral on social media. • 24 May 2014: JAKIM suspended certification and took samples for investigation. • 25 May 2014: Cadbury recall the affected products. • 26 May 2014: Several NGOs wanted sue Cadbury. • 28 May 2014: JAKIM confirmed Cadbury followed halal production procedures and waits result from Department of Chemistry. • 30 May 2014: Cadbury Malaysia held press conference inform public that their chocolates are halal. 2. Illegal Meat Cartel At the end of 2020, Malaysia was shocked by the news of 1,500 tons of illegal meat cartel syndicate from foreign countries which are China, Ukraine, Brazil and Argentina. This news was viral on social media and opened the eyes of Malaysians that this criminal has been established in Malaysia for many years. This issue related the safety of imported meat, Halal supply chain integrity, illegal slaughterhouses and non-halal meat processing. separated from any other food that does not meet the definitions stated in the items above, or any other things decreed as Najis by Islamic law. Issues 1. CadburyCrisis On 23rd May 2014, a controversy crisis was occurred when a laboratary test leaked, two Cadbury Dairy Milk products contained porcine DNA (Musa, Muslim, Omar & Husin, 2016). Malaysia Ministry of Health confirmed the issue and JAKIM immediately suspended the Halal certification of the two products of Cadbury and took samples for investigation on the second day (Rahmah, 2014). Cadbury recall the affected products and would conduct full review of product line to ensure safety and quality standards of two Cadbury’s products (Rahim & Ali, 2017). Due to this issue went viral on social media, some Muslims called for boycott of Cadbury products and several NGOs were considering to take a joint lawsuit against Cadbury (Kasirye & Kreya, 2020). The government through Ministry of Health, Ministry of Standards, Ministry of Agriculture and others departments try to solve the public misunderstanding by held the press conferences but failed (Rahim & Ali, 2017). The Health Ministry said the issue of Halal certification handled by JAKIM. Mondelez international lost about $37 million in 10 days due to this issue (Jaques, 2015). Cadbury Malaysia issued a carefully public relations statement and give good cooperation with Malaysia authorities to halal supervision (Kasirye & Kreya, 2020). On2ndJune2014, JAKIM announced no traces According to media reports, the cartel used proxy company to run this illegal activities. Malay and Islamic- sounding companies names are their strategies to attract the Muslim consumer. A warehouse has been used as location for making fake halal labels and stamped on meat boxes. All the meats will distribute into the domestic market. In addition, the method of slaughter is questionable. Also, the issue of contamination between horse meat, buffalo meat and kangaroo meat. The halal status and quality were issued that occurred. However, the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) has denied the viral news on contamination of pork, horses and kangaroos were found. This issue showed the weaknesses of the authorities in ensuring the integrity of halal food in Malaysia. JAKIM and KPDNHEP still monitor and audit the meat- based business to prevent this same issue repeat. In conclusion, this issue give awareness on safety and sensitivity of Muslim consumers. Also, makes Malaysians more cautious in making food choices derived from imported meat-based products. The imported meat traders also affected due to decline of sales. The Impact Of Sharia Non- Compliance In Supply Chain To Halal Industry In Muslim countries and even more in countries with Muslim minorities, Muslims are attentive to the permissive and prohibitive ingredients of their foods especially since food chains are becoming longer and more complex (Bergeaud- Blackler, 2005). There are several situations that might be in supply chain which are the